.svg){kind=small}
.png)
WRLD is a 3D mapping platform for businesses & developers. From mapping a multi-storey office, to creating an interactive tour of hotels, to building in-store shopping guides, WRLD helps businesses visualize their data, plan their next development, and even track real-time data. The WRLD software developer kit (SDK) also contains all the tools which developers can use to quickly develop an engaging, high-performance custom mapping experience.
Sponsor and Stakeholders
The sponsor is the main shareholder, providing growth capital and the Executive Chairman. There is Board team of eight and executive team of four. 30 employees in total.
Assignment
Zed Vakil was appointed non executive director and is part of the Board created post funding to advise and implement on next stage of growth and preparing the company for next funding round at Series A. To advise on WRLD’s next stage of growth, providing leadership, strategy development, change and transformation, and performance and culture improvement. Ultimately to prepare the company to achieve larger growth funding rounds.
It is a hybrid non executive role, including some operational leadership and mentoring to CEO, and CCO, and providing sound business foundations, people management, business and partner development expertise.
Situation
WRLD was required to work to a new strategy and re-build its value after a period of uncertainty. It needed to meet the commercial challenges set of it by its shareholders and provide for shareholder value. The company and organisation was redesigned to enable execution of the agreed new strategy. This meant a fundamental overhaul was required to all aspects of the sales, development, marketing teams and very careful calibration of specifc KPIs and linkage to performance related remuneration.
Result
The entire organisation of some 30 people is now re-organised to meet with the challenges of successful growth. The Board have successfully closed a new funding round which saw a 10 fold increase in value of the company. The Board is now preparing the company for its next round of funding , which will see an exponential increase in shareholder value.
.svg)
Zed is long standing independent main board non executive director, appointed to support the growth of WRLD Inc. a US based international technology platform company. In addition to holding the executive to account and the normal fudiciary functions , Zed has also successfully provided advice and strategic consultancy on change management, corporate sales, value proposition design, led on difficult HR matters and advised on potential M&A opportunities in the corporate health tech and wellness sectors. Zed’s many years of serving this company from its initial purchase to a potential realisable exit at several multiples of valuation is testament to his contribution to this Board. It has been my pleasure to work with him these past years.
Paul Hemsley, Chief Financial Officer, WRLD Inc.
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}